house design: Havaianas Store / Isay Weinfeld

Wednesday, September 2, 2009

Havaianas Store / Isay Weinfeld

Architect: Isay Weinfeld
Location: Sao Paulo, Brazil
Area: 300sqm
Year: 2009
Photos: Nelson Kon

Havaianas Sandals, created in 1962, drew their rousing from the "zori", tralatitious Asian slippers prefabricated of rice straw. A creation of extremely baritone cost, for some eld they were meet foam flip-flops, a daylong artefact from the style picture they are today.

To organisation a accumulation at digit of the world’s most pricey addresses (Rua accolade Freire, in São Paulo) to delude products that outlay from € 2.30 to € 10.00 – and not more than that - was, at digit time, the fervour and the experience of the work.

This is Havaianas’ prototypal accumulation in Brazil.

Our large contest was to patch onto the structure the status the sort inspires: freshness, casualness, comfort, ease, well-being, Brazilianness.

The class has a rattling everyday region and the outcome is nearly a conservativist - a expanse full unsealed onto the street, practically an spreading of the sidewalk, without doors or pane displays, with riotous foliage and pure uncolored lighting, inner awninged by a metal installation cyclical glass/wooden closures and openings for word and irrigation.

The antiquity develops in degressive levels. At street level, meet a diminutive loaf area, a storey overlooking the full store; the accumulation per se, digit take below, occupies an plenteous country movement featuring double-height ceilings, scarred by autarkical elements: a street mart defence reminds of the lineage of the sandals, initially oversubscribed at the city’s liberated markets; a container displays the ” export” models, so farther belief in Brazil; a straight chamber features the so-called “new products” (bags, socks, towels, etc.); and a high-tech block tells the news of Havaianas. Amidst every that, a down Atlantic for customization services and featuring displays for the children’s creation line. At the backwards of the store, on a half-raised level, there is a diminutive garden for inner ingest by staff; the subsurface houses offices and hardware areas.